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Though Jenkins defines convergence culture as “the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want,” (2) we contend that convergence culture is increasingly becoming established through the merging of previously separated media into a single device or platform (or what Jenkins would refer to as the “black box”) (13). However, we are not arguing that convergence culture is reducible to technological devices; it does involve “technological, industrial, cultural and social changes in the way media circulates” (282). These media facilitate new kinds of social interaction through altering the processes of production and consumption, which now rely on participatory culture and collective intelligence (2). Although participation in a middle class economy in the first world requires being in a convergence culture, some aspects of our lives may not have been completely dominated by convergence, and our experiences are not necessarily representative of other groups’. 

We are involved in a convergence culture, though that “we” is limited to mostly people in privileged positions. For instance, first world individuals in the middle and upper classes who have access to mobile devices and PCs are undoubtedly involved in convergence culture. However, we cannot claim that all individuals around the world, or even in the United States, are part of convergence culture because this culture depends upon a certain physical infrastructure that does not exist in many rural and remote locations. Like the telegraph that made the communal culture of the 19th century possible (Henkin 6), our contemporary convergence culture still relies on physically laid cable, wire, electricity, telephone poles, and even satellites in space. Though people in convergence culture certainly aren’t confronted with these spaces on a day to day basis, these spaces do exist and so indicate the contingency of the culture that has perhaps become too naturalized for many of us to notice.

The “we” who are involved in convergence culture is also non-representative in that those of us who work in university systems cannot be said to be typical users. Within the university community, we use blackboard and other digital platforms, assign digital and multi-modal texts, and have 24 hour access to one another through e-mail. Furthermore, in our field we make it a point to study and reflect upon the impact of these technologies and media on our lives and communication, so our involvement in convergence culture differs from people whose work may utilize but not necessarily emphasize the aspects of convergence in which we are involved.

Black Dog Cafe Wifi Sign


For those of us who are in the convergence culture, it is inescapable. Unplugging has become a luxury, such that we create deliberate time and space to unplug and engage in the “real world.” For example, Black Dog Cafe, where we put our heads together for this post, deliberately disables its wifi network throughout the weekend to encourage people to take time to disconnect and interact with their “community” (which creates a clearly problematic binary, but nonetheless represents attitudes about “going off grid”). But we have to purposefully take time to do it - that is precisely the point.

Nevertheless, there are some ways in which we haven’t been completely subsumed within convergence culture. Books and articles going through the traditional process of peer review and physical publication remain the primary medium of communicating “real” knowledge, especially within academia. Though many of these books are available digitally, there are still things that we can’t put on the screen (though we can use devices to capture images for the screen). For example, we have students write on pieces of paper, we write on dry erase or chalkboards, and KY has us make palimpsests in order to make us think critically. In other words, the materiality of paper affects the knowledge that we are able to construct and communicate to others (Gladwell). 

Additionally, many areas of work and research require physical activity in a particular location. Archival work, for instance, requires that we track down and handle documents and artifacts, often dealing with and lamenting the inconveniences of doing so  (Brown and Duguid 173-174). Similarly, archaeologists rely on physical sites for digging, and physical scientists require cultures and specimens for observation and experimentation. Despite these factors, research in all of these fields still relies on or is supplemented by work the you can do on the screen, which ultimately demonstrates Jenkins’ point that “convergence occurs within the brains of individual consumers and through their social interactions with others” (3). Much like the knowledge collectively created in the Survivor Spoilers community, academic research is both an individual process of gathering information and a collective process of pooling knowledge and shared expertise.

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